Acne Studios Men's Swimwear

The acronym of Acne Studios forms the brand's mission statement: Ambition to Create Novel Expression. When founder and Creative Director Jonny Johansson started the Stockholm-based brand in 1996, he did so with a limited offering of raw, thoughtful denim. Driving his novel, pared-back vision, Johansson developed the global Acne Studios we know today. Defined as maximal minimalism, Acne offers deceptively simple takes on standard-issue styles—known for taking subtle risks in unexpected ways.