Sugoi Jeans

Sugoi is a Japanese denim brand known for its elaborate Japan-inspired embroideries. Also known as Sugoi Japan Tattoo Jeans, the brand often uses Irezumi-style artworks such as dragons, Koi fish, sumo wrestlers and tigers.

Although little is known about the brand, Sugoi denim has become popular again in the 2020s thanks to the Y2K trend. With their jeans made in a similar style as brands like Ed Hardy, reminiscent of Christian Audigier's heydays, the Sugoi tattoo jeans allow for a perfect retro rendition of a classic style.