Simple Project

Simple Project is a Chinese fashion brand founded in 2016 by Chen Hang and Wang Yue Feng. Based in Hangzhou, the brand has become known for its innovative take on classic designs, working with layering, unique silhouettes and special fabrics.

Simple Project clothing often uses unconventional stitching methods and textiles, making their garments instantly recognizable despite minimal branding. An example of this creative design ethos are the popular Raw Edge Cuff Simple Project Jeans, which turn a simple pair of denim pants into a wide-legged statement piece.