Protect Denim

Protect London is a British streetwear brand founded in 2022 by Peter Fagnoni and Egor Erkin. The brand quickly grew thanks to online popularity and exclusive drops, with designs that hark back to Y2K aesthetics and vintage workwear.

Among the most popular categories from the brand are the Protect Ldn jeans, which come in baggy wide fits and often feature logo embroideries on the back pockets and sides. Standout styles include the ultra baggy Panel Protect denim, which features front seam paneling and comes in different premium denim washes, fabrics and even short variations.