Paly Hollywood

Paly Hollywood is an American streetwear brand founded in 2020 by actor James Franco and fashion designer Kyle Lindgren. The brand blends a DIY punk aesthetic with an elevated, luxury approach, focusing on limited-edition, hand-worked pieces such as distressed graphic tees, sweatshirts, and hand-knitted sweaters.

Inspired by the darker times of vintage Hollywood, the brand often incorporates elements of rebellion, imperfection and personal authenticity in its designs. Paly Hollywood hoodies, hats, denim and t-shirts often feature cryptic texts and references to actors, films and Los Angeles as a reflection of Franco's experienced view of the industry and city.