Memory Lane

Memory Lane Park is an American streetwear label founded in Seattle, Washington, in 2018 by Jeon Lipa. The brand combines modern streetwear elements with 90s nostalgia, focusing on sportswear and jersey styles with street influences from New York City and Los Angeles. The brand rose to prominence in the early 2020s, primarily thanks to the French terry cotton hoodies with oversized NY, SF and LA appliques. Memory Lane Park showed its first runway collection in 2024 at NYFW, debuting its SS25 collection, which showed an expansion into outerwear, denim and more.