Happy Memories Dont Die

Happy Memories Don't Die, also known as HMDD, is an American streetwear brand based in Los Angeles, California. Founded in 2019 by brothers Jack and Jyde Manson, the brand is known for its eclectic streetwear designs, sold through exclusive drops.

Happy Memories clothing ranges from dirtbike-inspired jerseys to basketball shorts and workwear shirts. In addition to references to brands like Needles, Adidas and Evisu, the brand's overall designs have a vintage look and feel. Some of the highlights from the brand's collections include t-shirts that honor local heroes like Magic Johnson and Kobe Bryant, as well as Happy Memories sweatpants, denim shorts and hats.