Assholes Live Forever

There's provocative, and then there's Assholes Live Forever. Founded by former nightlife photographer-turned-podcast-host and entrepreneur Kirill Bichutsky (also known as Kirill Was Here), the brand sells clothing and merchandise with playful, often rude messages. Kirill runs the Assholes Live Forever brand with Linda Finegold, and together, they're good for over a million followers on social media. While both Kirill and his brand have been surrounded by controversy, the Assholes Live Forever merch sales don't seem to be affected by it, as the t-shirts, hoodies and other knickknacks are sold all over the world.