Asaali Co

Asaali is an American streetwear brand founded by Asa Kinney, a.k.a Baby Milo. Based in Los Angeles, the brand is known for its sweatsuits, hoodies, shorts and t-shirts featuring graphics of guns and Colombian drug dealer Pablo Escobar.

Kinney started his adult life selling narcotics before switching to fashion by starting the Asaali clothing brand. Since then, the brand has been popular among the hip-hop community, with artists like Young Thug and Swae Lee. Next to the popular Asaali Pablo Escobar, also known as Asaali Cartel, the brand also gained traction thanks to its streetwear collaborations, including brands like Awful Lot Of Cough Syrup, Dead Homie$ and ComplexCon.