When Tyler, The Creator first burst onto the scene in early 2011 with “Yonkers”, many were quick to notice—or worse, scarred by—his visceral lyrics and jarring visuals. Others picked up on something else entirely—the Supreme 5-panel sitting atop his head. Regardless of what you may have noticed, the takeaway was the same: Tyler was drastically different than his rapper contemporaries. There were no music videos featuring lavish mansions, super cars or strippers. Nor were there extensive bragging about wealth and opulence. Louboutin and Balmain were replaced by Vans and Supreme. With Tyler, a new paradigm emerged.

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