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Tag: air-max

Skepta and Nike Rework the Air Max Deluxe

Skepta’s second collaboration with Nike, the [Air Max 97 BW](

By Anteneh Gebre September 05, 2018 2 Comments
Master Class
Atmos and the Art of Collaboration

Before KITH’s Ronnie Fieg or Vetements’ Demna Gvasalia—two extraordinarily proficient c...

By Marc Richardson June 21, 2018 2 Comments
"Nothing Beats a Londoner": Nike's Love Affair With London

In early February, Nike unveiled a new ad on YouTube: “Nothing Beats a Londoner.” Withi...

By Marc Richardson May 31, 2018 5 Comments
Master Class
Tuned Up: A History of the Air Max Plus

Unbeknownst to anybody at Nike’s Portland headquarters, the future of Air was being dre...

By Marc Richardson May 24, 2018 7 Comments
Skepta's Latest Nike Collaboration Has a Release Date

After much anticipation and [an extremely successful Nike collaboration in 2017](https:...

By Anteneh Gebre April 27, 2018 5 Comments
Master Class
Degrees of Air: The Evolution of the Air Max Heel Unit

As far as the Air Max family is concerned, Nike’s emphasis has, for the most part, been...

By Marc Richardson March 26, 2018 6 Comments
Master Class
Nike's Problem Child: A History of the Air Max 98

When it comes to Nike’s Air Max family, not all shoes are created equal. Some, like the...

By Marc Richardson March 01, 2018 10 Comments
30 Years of Air: A Look Back at 2017's Year-Long Air Max Celebration

Before writer, sneaker scholar and storyteller Gary Warnett passed away this September,...

By Alex Wong December 29, 2017
Master Class
The Birth of Air: A History of the Air Max 1

When Nike began as Blue Ribbon Sports in 1964 it was all about innovation. The Waffle R...

By Pete Forester December 18, 2017 8 Comments