Milan is the home of the fashion juggernaut. Prada and Gucci call it home and it’s become shorthand for the decadence of the fashion world. The flipside of this approach is a tendency to drown out newer voices. After all, why would an editor attend the show of a snippy upstart when they could go to the headline-grabbing giants? If—traditionally speaking—Paris is the place to blend commercial and fashion nous, London was for new voices and New York was for clothes you could wear immediately, Milan is a mixture of opulence and staidness. So it makes sense that a new voice—even if they’re not that new—would garner interest as one of Milan’s bright young things. Here’s where Sunnei steps in.

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Tags: italy, milan-fashion-week, milan, gucci, sunnei