Of the trinity of cult streetwear brands founded in 1994, NEIGHBORHOOD may be the most singularly focused, at least at first glance. Founded by Shinsuke Takizawa in the Harajuku neighborhood of Tokyo, Japan, NEIGHBORHOOD surfaced before retail shops—outside of Jun Takahashi and Nigo’s NOWHERE store—covered the area. Takizawa has shaped his brand with the concept of crafting clothes that pay homage to motorcycle riders and their culture—a cultish subculture in its own right. A rider himself, Takizawa’s main hobbies include customizing cars and motorcycles and playing bass guitar in a band—interests clearly reflected in the clothes his brand produces: “I don’t have a hobby that is not my work,” he said in a 2013 interview with Haven.

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