The defining quality of any brand lies within the distinct characteristics of its ethos. Whether in the cut, finish, fabrics, feel, or even logo, there are certain touch points that allow a brand to resonate with it's customer; a clear indication of process, importance, stature and perception. It is quite rare however, to come across one that envelopes all of these traits and, on top of it all, applies a discernible signature. Enter Stone Island.