When Gore-Tex technology first came on the market, it was embraced with great enthusiasm by outdoor sports enthusiasts. It was more durable, breathable and water-resistant than the options that had preceded its invention. The quick adoption of Gore-Tex made the fabric technology synonymous with premium rainwear, a reputation it continues to carry to this day. The effectiveness of the membrane at keeping people dry and warm made Gore-Tex a household name. Gore-Tex was even cemented in pop culture history in an episode of Seinfeld in which George shows up in Jerry’s apartment wearing a heavy duty parka. A look back at the history of Gore-Tex reveals its unlikely origin story and the ways in which Gore-Tex has improved their core technology over the years.