Weekend Reading is a weekly rundown of our favorite stories from around the web.
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Patagonia vs. Donald Trump
We all knew the legendary outerwear company Patagonia lived and breathed the adventurous life. We knew they cared about the environment. But it wasn’t till Trump came along that we realized they were ready to fight.

via: GQ

Quiet By Design: Naomi Campbell Interviews Jony Ive
The architect of the Apple universe is Jony Ive: a 51-year-old industrial designer from Essex, who has become a part of every Apple consumer’s life. He joined the company in 1992, rising to his current position as chief design officer in 2015. He is the man who encouraged Steve Jobs to turn everything white; who developed the touch-sensitive swipe screen; who designed the iPod, the iPhone, the iMac. His brilliant eye has overseen all the elements of every Apple device, which probably makes Jony one of the most influential figures on earth, whose power now goes beyond smartphones into the worlds of fashion, art, commerce and politics. He’s likely to be spoken of in the same breath as design greats such as Azzedine Alaïa or Zaha Hadid, but I’ve always felt the most amazing thing about Jony is that he’s so normal: friendly, without airs and graces, and actually a bit shy. Yet, to appropriate the Apple lexicon, he is a genius. Here’s what happened when I sat down with Jony in the Cupertino canteen to talk about his incredible career and the power of seeing things differently.

via: British Vogue

Dazed Founder Jefferson Hack: A Lifetime of Breaking New Grounds
Jefferson Hack seems to like avoiding questions. It’s not that he does it on purpose – rather his genuine excitement for storytelling gets in the way. Walking through 25 years of Dazed covers, explaining hologram technologies and the like, he interweaves answers to questions asked ten minutes prior. One thing is clear: if there would be a physical embodiment of the saying “to have your fingers in every pie,” chances are it’s Jefferson. He co-founded the magazine in the early 90s, and has steadily grown it into what today is Dazed Media: an independent publishing house that includes the titles Dazed, AnOther, Another Man, Hunger and Nowness, while it simultaneously runs a creative consultancy studio and helps other publications with their distribution.

via: 1 Granary

Why Do We Wear Words?
In 1920, F. Scott Fitzgerald famously coined the term “t-shirt” in his first novel, This Side of Paradise. At the time worn exclusively as an undergarment, the tee was named for its resemblance to the letter “T.” The written word is inextricable from the history of the t-shirt, and the t-shirt is inextricable from the history of fashion. Political t-shirts, ironic slogan t-shirts, band merch t-shirts, t-shirts inscribed with poetry, with messages of celebration and of cultural commentary. And what about those t-shirts stamped with a single, suspended word like a stray who lost the pack, completely without context, essentially meaningless. Why?

via: Ssense

In a Disposable Age, Luxury Is Something Old, Worn and Beautiful
Clothes are a prime example of how our relationship to material goods is changing. In the past, we didn’t have the same abundance of cheap stuff staring back at us in stores or on our smartphones. When something broke, we may have had no choice but to fix it. That’s generally no longer the case in rich countries: It’s easier than ever to toss out old things and buy new ones, an approach manufacturers are happy to cater to, as it keeps their sales flowing.

via: Quartz

Even Comme des Garçons Is Launching a Direct-to-Consumer Brand
The Comme des Garçons empire is sprouting another arm, this time in the form of an online-only direct-to-consumer brand, WWD reports. First off: this is great news for fans of the legendary Rei Kawakubo-led brand famous for fashion that’s closer to museum-worthy than wearable. In theory, the new brand will cater to fans who can’t afford to buy into CdG’s wilder (and wildly more expensive) items, and want more options like the googly-eyed heart tees available through the brand's PLAY line. Direct-to-consumer is a business model-cum-buzzword typically used by “disruptive” upstart brands looking to cut out the middleman and trim overhead costs—Everlane and Warby Parker being the most famous examples—but CdG is an established and very cool brand with a lead designer who was the focus of an entire Met Gala (and corresponding Costume Institute exhibition) last year. What does it mean that a brand like Comme is getting into the online-only business?

via: GQ

What Is the Fate of the Virgil Abloh Collaboration Machine?
Virgil Abloh officially ascended to the upper echelons of the fashion industry last week, and when he was named the artistic director of Louis Vuitton menswear on Monday, bridged the gap between streetwear and luxury fashion once and for all. Many (though not everyone) expressed excitement over the 37-year-old's new gig replacing Kim Jones, but could the very thing that made Abloh ultra-popular among young shoppers — his collaborations with brands high and low — come to an end now that he's part of the LVMH family?

via: Fashionista

Meet the Meiers
Luke and Lucie Meier are the aesthetic epitome of the work-life balance. Before their appointment as the creative director duo of Jil Sander, Luke worked as the head designer of Supreme and co-founded the brand OAMC, while Lucie joined Dior as head designer after working at Louis Vuitton and Balenciaga. They have also been in love with each other since their student days and married for a decade. Now both firmly in one place at the Jil Sander headquarters in Milan, the Meiers seem at ease with their entangled lives, having created not a maze, but a mandala of commitments.

via: Ssense

The Day Warby Parker Lost Its Cool
Over April Fools’ weekend, Warby Parker tried to get a few cheap laughs by announcing a fake partnership with the fast-food chain Arby’s that would be called–you guessed it–WArby’s. The love child of this unholy marriage would be the Onion Ring Monocle, “the crispy, yet corrective, product at the intersection of food and fashion.”

via: Fast Company

Apparel Resale Market Expected to Hit $41 Billion by 2022
Once a favorite of college kids and hippies, secondhand apparel and accessories are increasingly popular among a wide range of female shoppers, and the total market is set to hit $41 billion by 2022 from $20 billion, according to a new report from online reseller ThredUp, based mainly on research and data from outside firms.

via: WWD

Tags: weekend-reading