Weekend Reading is a weekly rundown of our favorite stories from around the web.
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Why Invest in Supreme When Its Secondary Market Is More Valuable?
Industry sources say Supreme has around $100 million EBITA, and while its revenue is unknown, it could be anywhere from $150-300 million. One must take these numbers with a grain of salt, since there have been different ones trickling out over the past week and Supreme, as a super secretive company, has no interest in proactively disclosing this info. Some say the silence is out of fear that it will continue losing its cool as it grows. This raises an interesting question: how much upside is there for investors to capture when Supreme’s entire brand is predicated on low retail prices and high product scarcity? This means that most of the liquidity for the brand's products is in the secondary market, which Supreme doesn't directly make a dime from.

via: Loose Threads

Riccardo Tisci on Creating a Mythical Sports Team for Nike
The Italian designer, formally of Givenchy and loved by hip-hop obsessives, basketball stars and high-end fashion darlings alike, this week revealed the lifestyle pieces: four for men, three for women and a host of accessories, including his fresh take on the Air Force 1 shoe. The collection includes a bomber, an Oxford shirt and track pants, all emblazoned with Tisci’s reinvention of the logo to include his own initials and an homage to the NBA. “It was an emotional point for me,” Tisci explained this summer in Los Angeles, where we got a preview of his latest collection. “I used to be a basketball player when I was young, and I’m in love with the culture. Everyone knows I’m intrigued with basketball’s place in fashion.” It’s not been hard to miss – he even constructed a court for a fashion show, and had a bunch of models play the sport in a campaign.

via: Dazed and Confused

Donna Karan Wasn't Asking for Trouble, but She Got It
As we’ve seen over the last year, Twitter-fueled boycotts can have a big impact. When the tape of Donald Trump bragging about assaulting women came to light, consumers responded by joining the massive #GrabYourWallet campaign, which resulted in dozens of retailers dropping Trump-branded products. We’re now seeing a similar playbook unfold with Donna Karan. Last Sunday, when asked about a torrent of sexual assault allegations against Hollywood producer Harvey Weinstein, she told a reporter that “we have to look at ourselves” as women. She quickly apologized, but since the comments, consumers have been calling for a boycott of Donna Karan and DKNY brands across social media, asking Nordstrom and Macy’s to drop her lines. An online petition has already garnered nearly 8,000 signatures.

via: Fast Company

Even 180-Year Old Hermès Cannot Avoid an Emphasis on E-Commerce
“The chicest thing is when you don’t exist on Google.” That is what Céline’s Phoebe Philo told Vogue in 2013. While it may have worked for the LVMH-owned brand – and others – five years ago, it is no longer the case. Need proof? Céline has launched an Instagram account and will, by the end of the year, be shoppable online, according to the brand. Another indicator that luxury brands–even those that have been rather staunchly opposed to the world of e-commerce–are losing their stubborn battle? Hermès has a new website. Turns out, not even one of the market’s most established luxury brands – with its endlessly in-demand Birkin and Kelly bags, which will set you back a minimum of $7,000–can withstand consumers’ demand for sophisticated e-commerce experiences.

via: The Fashion Law

At Magazines, Even the Cover Is For Sale
The latest cover of Dazed & Confused shows Adwoa Aboah in a single-brand look: a Burberry check cap and similarly patterned plastic, hooded cagoule, both straight off the brand’s catwalk. Similarly, one of the fours covers of the Autumn/Winter 2018 issue of sister publication AnOther features a suited model in head-to-toe Gucci. Burberry and Gucci declined to comment, as did Dazed Media, the independent publisher of both magazines. But both covers appear to have been paid advertisements, sold as part of wider partnership packages. It wouldn’t be the first example of fashion magazines doing what was once unthinkable: turning their front covers into ads. As far back as 2014 major publishing companies from Time Inc to Hearst Magazines have been experimenting with cover advertisements.

via: Business of Fashion

Fashion's Gossip Addiction
Fashion has an addiction problem. I am not talking about illicit substances here, though the industry’s past issues with those have been well documented. Rather, I am talking about illicit … well, talk. Gossip. It seems unable to stop, and it is getting worse. In Paris last week there was more leaking going on in the maisons of Avenue Montaigne than in the Trump White House.

via: The New York Times

Studio 54’s Most Stylish Men
Forty years after Messrs Ian Schrager and Steve Rubell opened Studio 54 on an initial capitalisation of $400,000, people are still wondering why a short-lived nightclub from one of the dirtiest and most dangerous moments in New York City’s recent past continues to inspire mood boards from the hot, overt sexiness of Mr Tom Ford’s era at Gucci in the 1990s to the cool, clandestine sexiness of Mr Alessandro Michele’s current one. Why does Studio 54 generate so much nostalgia particularly when by all other measures (crime, cleanliness, prosperity) New York City was dangerous, filthy and nearly bankrupt.

via: Mr Porter

Goyard: Waking a Sleeping Giant
“Luxury is a dream, and revealing too much of what goes on behind the scenes would spoil the magic.” So began our first correspondences with Goyard, one of the most enigmatic luxury houses that the world has known. The spokesperson was adamant that Goyard be referred to as a singular entity, as any individual personality would distract from the achievements of the maison as a whole. They had a very good point. Goyard rarely rings a bell to outsiders, never mind its inner workings – to this day, the company is famously tight-lipped about giving interviews to the media, has never been helmed by any celebrity designers, and eschews traditional advertising. All this mystery only makes the label’s goods more desirable to those in the know, demarcating an insider’s club within the league of luxury French brands, but Goyard is quick to decry any attempts at secrecy.

via: Hypebeast

Why Do Members of the Alt-Right Love Polos and Khakis So Much?
Nearly a year into the Trump era, nobody is surprised by emboldened racists anymore, but what did raise a few questions was their choice of outfit: it quickly became apparent that these slavery enthusiasts had picked out a uniform for themselves that consisted of white polo shirts, khakis and tiki torches – although that last one might not be a permanent fixture of the look.

via: Highsnobiety

Amar’e Stoudemire’s Closet Is Full of Rare Sneakers and One-of-a-Kind Jackets
Occasionally it occurs to us that our job—namely, the whole going-through-people’s-stuff-and-then-writing-about-it part—is downright weird. And truth be told, the thought usually first goes through our heads when we find ourselves in situations that are surreal mostly because we’re seeing firsthand what defines normalcy in our subjects’ lives. It’s the everyday, even mundane moments, not necessarily the over-the-top glamorous ones; like when, after flying into Miami for the day, we find ourselves watching basketball player Amar’e Stoudemire’s four kids zip around on a fleet of scooters and hoverboards while his wife, Alexis, shows us the family’s avocado, lemon, and lime trees. This all happened before we pillaged his collection of Lanvin and Givenchy. It’s an entirely different workday than if we were working in accounting, you know?

via: The Coveteur

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