Weekend Reading is a weekly rundown of our favorite stories from around the web.
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Inside 032c, the German Magazine That’s Also a Cult Streetwear Brand
Joerg and Maria Koch are in Paris at Silencio, the semi-private nightclub conceived by David Lynch. It's a subterranean labyrinth of rooms, intended to be a place for creative types to exchange ideas, like the Parisian literary salons of the 18th century or Zurich's Cabaret Voltaire, where Dadaists hung out in the early 1900s, or Studio 54. But tonight it's simply the best party in town—perhaps the best party on the planet—and the Kochs are hosting. It's a Paris Fashion Week get-down. Bella Hadid is here. So is A$AP Rocky. Virgil Abloh is DJ'ing. Outside, the crowd is twice as large as the crowd inside, and it's growing. But Joerg and Maria can't stay long. They're getting up early to see their friend and business partner, Justin O'Shea, launch SSS World Corp with a guerrilla fashion show on the street outside the Ritz Hotel. Then it's back to Berlin, to St. Agnes, the 1960s brutalist church where they live with their kids and dog, Toastie, to work on all things 032c: the magazine, the apparel brand, and the cultural-instigation mechanism they run together.

via: GQ Style

The Hype Economy
A collaboration between two dramatically different brands has prompted consumer hysteria – and huge resale profits for canny fashion speculators. Luke Leitch travelled from the calm of the designer’s studio in Paris to the chaos of the pavement queues in London to find out why.

via: 1843 Magazine

Did Social Media Ruin Sneaker Culture?
Sneaker culture may have existed for decades, but until the introduction of social media a mere decade ago, the story of sneaker communities remains dangerously incomplete. Since news coverage of the 2005 Pigeon Dunk riot first thrust the word “sneakerhead” into popular conscience, what was once a hobbyist’s curiosity became a worldwide phenomenon. While many of the core tenets that bonded those original offline sneaker communities are still present, the sheer influx of new members has caused a raft of growing pains that now stretch those bonds thin.

via: Highsnobiety

Louis Vuitton’s Nicolas Ghesquière Loves His Creative Freedom–and So Do We
He is genuinely fervent when he enthuses about the support he gets from the French luxury label. “I am amazingly surrounded,” he says. “I learn everyday. I get to meet people who have incredible craftsmanship that is bringing me these amazing ideas when I give one direction. And I feel that it’s not that my ideas are without limits, but that with Vuitton you can really push the limits and that makes me happy. That’s why I am more comfortable.”

via: South China Morning Post

Marcelo Burlon is the DJ/designer making his mark on Milan
Chances are, Marcelo Burlon is one name you’ve been hearing a lot more of lately. Although the DJ-slash-designer was born in the Patagonian countryside, his family relocated to Italy as a teen – where Burlon spent an adolescence coming of age in nightclubs. He then worked for two decades as an events planner in Milan, organising “dinners, openings, art exhibitions – from Chanel to Marc Jacobs and Margiela to Versace parties at Donatella’s house.” After that, a successful career as a DJ saw him build a sizeable following, and in 2012 he expanded into clothing – now showing during fashion week, his label Marcelo Burlon County of Milan has had memorable shows with performances by the likes of Abra and Mykki Blanco. Not to mention the notorious after parties.

via: Dazed & Confused

Why Streetwear Brands Need to Make Political Statements
On Nov. 4, 2016, less than a week before the Election Day showdown between Hillary Clinton and Donald Trump, Supreme took to Instagram to encourage their followers to vote. “This might be the most important decision of your life, make it count. Go Vote Tuesday, November 8th,” the caption read, underneath a photo of skater Sage Elsesser holding an “I Voted” sticker, flanked by his cohorts Tino Razo, Jason Dill and Bianca Chandon designer Alex Olson. The text also included two telling hashtags—#imwithher and #fucktrump—that pinpointed the exact political allegiances of the legendary New York skate brand.

via: Complex

What’s the Future of New York Fashion Week? 20 Insiders Sound Off
We can’t predict the future, but we do know that New York Fashion Week Spring 2018 will be unlike any other before. First, there’s the much covered independent designer exodus, which has seen homegrown heroes Rodarte, Proenza Schouler, Altuzarra, and Thom Browne move their shows to Paris. Add to that the ever-widening circle of fashion (who’s invited, who stands outside, who’s papped, and who’s jealous); the decentralization of the shows from a single tent in Bryant Park a decade ago to locations as disparate at the Cooper Hewitt, Smithsonian Design Museum on 91st Street to an unmarked spot in Bushwick, Brooklyn; and the mixed-up seasons showing—is see-now-buy-now still a thing?—and you have a real ball of confusion on your hands.

via: Vogue

Nike Is Still the King of the Sneaker Industry, But Even Great Empires Can Fall
Nike has dominated the sneaker world for so many years that it has come to seem invincible, particularly in the US, its home turf and the world’s biggest sneaker market. Lately, though, some holes have started to open up in Nike’s armor. In 2016, for the first time in more than a decade, Nike didn’t have the top-selling sneaker in the US. That distinction went to Adidas’s retro Superstar. Last week, Nike laid off hundreds of employees in a downsizing move that was first announced in June and will cut about 2% of its workforce, or roughly 1,400 people. Sports-industry analysts have also become increasingly concerned that the Nike brand, including its premium Jordan label, is losing its cachet.

via: Quartz

Your Clothes Might Be Destroying the Rainforest
Rayon might seem like a better alternative to petroleum-based synthetic fabrics, but it’s often made from trees in old-growth forests. A new nonprofit is working hard to make sure fashion companies have better options.

via: Fast Company

Jeremy Scott Is The Man Fashion Loves to Hate
Fashion Week is a circus, and no one relishes the big top more than Jeremy Scott. The designer’s February runway show had fashionistas sweltering in an 80-degree room as they waited for attendee Kylie Jenner to appear, 45 minutes late and with TV crew in tow. Gate-crashers stole seats, relegating top editors from Elle and Teen Vogue to watching a live stream of the presentation in a screening room. Model Gigi Hadid stormed the runway in velvet bell-bottoms emblazoned with the face of Jesus; Anna Cleveland sashayed in a gaudy, Vegas-era Elvis cape.

via: New York Post

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