Weekend Reading is a weekly rundown of our favorite stories from around the web.

JJJJound
Justin Saunders helped pioneer the idea of blog as a mood board. Today, he’s pushing creativity in multiple platforms and his site JJJJound has become required viewing for creative directors and trendsetters around the world.

via: Saturdays

Martin Margiela Discusses His Hermès Years
The first thing I asked Martin Margiela – so reclusive during his design career and so silent since he left the fashion stage 10 years ago – was why this exhibition in his native Belgium was taking place?

via: Vogue UK

How streetwear restyled the world – from hip-hop to Supreme and Palace
To the casual observer, 9am on Friday 24 February was business as usual in London’s Soho. Commuters hurried on their way to work, shutters were raised on shops, rubbish trucks steamed along. But at 26 Brewer Street, a queue of teenagers was snaking around the block. What for? To get their hands on the latest designs by Palace, the streetwear label known for its triangle logo, skate videos and lol-worthy prints.

via: The Guardian

How Clown Pants Saved My Life
When things turned upside down last year for GQ’s Zach Baron—first he moved to a strange town; then his mom got sick; then America got sick, too—he noticed his personal style began to change. He started wondering: Could you fix yourself on the inside by shaking up what you wore on the outside? And was there anyone out there who could help him address his issues both sartorial and philosophical? Turns out, there was.

via: GQ

HOOLIGANS TO HIP-HOP: HOW DRAKE HELPED THE STONE ISLAND BRAND CONQUER AMERICA
The standard hip-hop wardrobe hasn't changed much over the years. While FUBU and Phat Farm may have faded into irrelevance, most elements have largely stayed the same, to the point that even your grandma could probably reel off a list of things that an archetypical rapper wears. Not among them: obscure Italian yachting labels like Stone Island. No one would namecheck that one, really, because that's simply not what rappers wear.

via: Bleacher Report

From Russia with love: We meet Gosha Rubchinskiy and his gang
Designer and photographer Gosha Rubchinskiy is adamant his references do not represent a political agenda. They are instead a reflection of the times we live in, personified by a beautiful gang of young Russian artists and skaters.

via: i-D

The Love Story Behind Rick Owens' Furniture
As a new book celebrating Rick Owens and Michèle Lamy's creations is published by Rizzoli, Lamy talks us through the dynamic behind their compelling creations, alongside an exclusive video of their production.

via: Another Mag

The first backstage photographer on what’s become of fashion
Shooting street style in 1979 and taking candid portraits of Saint Laurent, Givenchy, Gaultier, Alaïa and many, many more, Guy Marineau recalls his career.

via: Dazed Digital

Instagram Killed the Retail Store
One Sunday in November 2015, Alexandre Daillance (known by his nickname, Millinsky, which he made up), woke up slightly hung over in his Wesleyan University dorm room. Then 18 years old, the Paris-born upstart fashion designer did what any teenager would do first thing in the morning: He grabbed his phone. He had dozens of notifications from Instagram, all showing he’d been tagged in a photograph of Rihanna. Still bleary-eyed, he realized she was wearing one of his hats—a simple baseball cap fronting his slogan 'I Came to Break Hearts.' Within days he’d sold more than 500 of them. 'So many were ordered so quickly that we had to shut down the web store,' Millinsky says. Soon celebrities such as rapper Wiz Khalifa and millennial icon Zendaya were wearing his designs. He was overwhelmed.

via: Bloomberg

Adidas is launching biodegradable shoes that can be dissolved in 36 hours
Once a pair of athletic shoes is worn out, most people will either donate or trash them. If you do the latter, your shoes end up in a landfill, where they can sit for hundreds of years. Adidas may have come up with a biodegradable shoe that's friendlier to the environment.

via: Business Insider

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