Weekend Reading is a weekly rundown of our favorite stories from around the web.

The Tale of Margiela's Tabi Boot
Worn on the feet of the models at that very first show were the shoes that have become one of fashion’s most recognizable footprints: Margiela’s interpretation of the split-toed Japanese tabi sock, the Tabi boot. In fact, Margiela drenched his models in red paint, so that the unusual footprints they left behind were clearly visible on the white catwalk...

via: Anther Mag

How One Photographer Left Brazil and Started Working With Kanye, Off-White, and Rick Owens
Last year, Driely S, a New York-based Brazilian photographer, was invited to shoot Kanye West's Yeezy Season 1 fashion show. A member of Kanye's team reached out to her after she photographed behind the scenes at Rag & Bone’s Spring/Summer 2016 show. Driely wasn’t a fan of West. 'I had no idea what I was getting myself into,' she says now...

via: Complex

Why designer brands are selling old collections
When it was released, the then-unknown Vetements debut collection flew under the radar of most who consider themselves fans of the label today. The updated relaunch offers them a chance to catch items they might have missed (some products were no longer available, while others have been tweaked slightly in fabric or style), and gave Vetements a renewed chanced to capitalize on missed sales.

via: Glossy

Early Stories from Union Los Angeles
The dude never came back to get his T-shirts. Long story short, I found out a couple of years later when I first saw his artwork, and this was way before he blew up, it was Banksy. It was just one of those things.

via: Hypebeast

The Most Influential Runway Shows of All Time
Thumbing his nose at self-serious fashion shows where models are instructed not to make eye contact or smile, Van Noten hung a disco ball over the statue of David in Florence's Piazzale Michelangelo and turned his show into a raucous free-for-all party where the models bounded in gangs through the crowd. It felt like exactly what fashion should be—something you want to participate in, not watch from the sidelines.

via: GQ

Why the streetwear ‘bubble’ isn’t bursting anytime soon
And now, mass fashion retailers are also looking to grab a bigger piece of the lucrative streetwear pie: from department stores like Neiman Marcus and Bergdorf Goodman, to Urban Outfitters and Asos, which just launched Looped, an online platform for sneaker drops. In 2014, the streetwear market was valued at $75 billion, up from $60 billion in 2011.

via: Glossy

Pushing Purpose Over Profit: The Challenge of Credibility In Sustainable Fashion Message
While for some brands 'doing good' is at the crux of its existence, such as Tom's one-for-one scheme, bigger, more established brands might find it more challenging. 'People used to think about sustainability in terms of brands,' said Wright. 'But what do we do if we can’t redo our entire brand? If you’re J. Crew or Tory Burch you can’t rebrand as a sustainable brand. You don't want to. So you can show you’re making positive change in your supply chain.'

via: Fashion & Mash

Photos of Paris and London’s reckless and boisterous boys
'When I hang out and document these boys, I feel like I’m looking back at what could’ve been,' she explains. 'I feel like I'm living vicariously through their adolescence in a way that shows me what could have been mine if I grew up as a boy.'

via: Dazed

The North Face’s Epic 1966 Store Opening, Starring Dirt Bags, Hells Angels and the Grateful Dead
The eccentricities extended to the launch party. A poster of Bob Dylan's then-current album, Blonde on Blonde, hung in the front window. As Hells Angels stood guard, the packed space grew to include an oddball blend of socialites, local bohos, and sailors who wandered in either before or after visiting the Condor Club. 'What a collection of people,' reported the San Francisco Examiner. 'There were nattily dressed individuals rubbing shoulders with bearded, long-haired and sandal-clad beatniks from the neighborhood.'

via: Men's Journal

Why the fashion world won't let Amazon in
The problem is, as Amazon's plans get more ambitious -- like trying to become the online destination for couture -- there's bound to be some pushback from established players in fashion. Earlier this month, Amazon kicked off a $15 million advertising campaign in an attempt to brand itself as a high-fashion retailer. As part of this strategy, it introduced a TV spot in Europe titled 'Delivering Fashion,' showing what appear to be supermodels delivering Prime boxes to different places. It's a small taste of what Amazon Fashion aims to be.

via: Engaget

From Magnum to KFC, Global Brands Tap Chinese Designers' 'Cool Factor' to Win Over Millennials
First, there was Lipton at Labelhood, Shanghai Fashion Week’s presentation platform for emerging, trendy Chinese designers. For this collaboration, the British tea brand set up a DIY pop-up cafe in the middle of all the action at Rockbund, where it sold gift boxes created by three Chinese designers that were on the presentation schedule.

via: Jing Daily

Tags: streetwear, weekend-reading, off-white, maison-margiela, rick-owens, kanye-west