"Weekend Reading" is a weekly rundown of our favorite stories from around the web.
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242 Year Old Birkenstock is Not Interested in Being on Fashion's "Trendy Punch List"
"As Reichert told the Financial Times just this month, “What most [brands] do is create short-term buzz by putting logos on commercial products.” It’s prudent to be picky, he argues. So, the company turns brands down … big name brands like Vetements, for example, the pet project of Balenciaga creative director Demna Gvasalia. Birkenstock also turned down a collaboration with Supreme, which could very well be the buzziest streetwear brand in the world, with its bouncer-flanked stores and incessantly sold-out wares."

via: The Fashion Law

A Look Into Come Tees
"Sonya Sombreuil’s COME TEES is equal parts art project and subversive streetwear imprint, underpinned by the effortless cool that can only be afforded by limited-run garments. The clothing isn’t exclusive because of corporate hype machinations, however; COME TEES goods are limited merely by the amount of time she’s able to allot to creating each one. Each meticulously crafted shirt, hat, or pair of vintage jeans is one-of-one—screen-printed, deconstructed, and hand-painted in Sombreuil’s Los Angeles studio."

via: Hypebeast

Animal Crossing Superfan Has Maintained His GameCube Town For 17 Years
"We always joke about what it would be like if we were to grab our old 3DS or GameCube, boot up a now-ancient Animal Crossing town, and visiting our poor abandoned villagers and the chaos they’ve been left to in our absence. But for at least one player of the original 2002 Animal Crossing, his village is just like he left it. Because he never did."

via: Kotaku

How Fashion Schools Are Tackling the Sustainability Puzzle
"The fashion industry is struggling to understand the scale of its environmental challenges and how to solve them. It starts with education. "

via: Business of Fashion

These On-The-Rise Designers Are the Ones to Watch This Menswear Season
"Saul Nash, Monad and Stefan Cooke are the fledgling brands to keep your eyes on as London Fashion Week Men’s begins this evening"

via: AnOther

At Kering and LVMH, Corporate Branding Goes Beyond the Logo
"In an effort to earn the respect of demanding consumers and woo potential employees, fashion's biggest conglomerates are wrapping their portfolios in a unifying set of corporate principles."

via: Business of Fashion

The Next Big Thing in Fashion? Not Washing Your Clothes
"I have a confession to make: I’ve been wearing the same black T-shirt every single day for two weeks now and I haven’t washed it yet. Anybody who knows me will realize this is very out of character. I’m a laundry addict. I get inordinate pleasure out of transforming my toddler’s mud- and applesauce-covered clothes into freshly laundered, neatly folded piles. And yet, I may hold off on washing this T-shirt for another few weeks. It miraculously looks (and smells!) like it was just cleaned. This $65 T-shirt is made by a startup called Unbound Merino, founded in 2016, that creates wool travel clothes that can go weeks without being washed."

via: Fast Company

[A Joe Biden Nomination Would Solidify All Our Worst Fears About the Democrats](v)
"There will probably come a time to rally around Joe Biden, but now is not that time. It’s still insanely early in the 2020 campaign cycle, with candidates jockeying months and months before any primary votes are cast. The political calendar, which we all love and heartily approve of, dictates that NOW is the season for party members to eat their young. Now is the time for petty infighting and for candidates to remind voters of every picayune flaw in every other potential challenger to Donald Trump."

via: GQ

A New Supreme Box Logo Tee Is on Display at Virgil Abloh’s Chicago Exhibition
"A brand-new Supreme box logo T-shirt is on display at Virgil Abloh’s upcoming “Figures of Speech” exhibition at the Museum of Contemporary Art Chicago, according to an Instagram leak."

via: Highsnobiety

How to Travel Well on a Budget
"One of the biggest concerns when it comes to booking travel is the cost. You want to take some risks and go on a trip, but then trying to stay within a budget can prove tricky. Thankfully, technology can now help you pay only what you want to pay."

via: Valet

Tags: weekend-reading