"Weekend Reading" is a weekly rundown of our favorite stories from around the web.
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Errolson Hugh Sees the Future
"The designer behind Acronym—the cutting-edge fashion coveted by legions of fans like John Mayer and sci-fi wizards like William Gibson—is making clothes for the end of the world."

via: GQ

The Legend of Keanu Reeves
"With John Wick—the third installment of which is out this May—Hollywood's most enigmatic leading man once again established himself as a bona fide action star. But who is he, really? Alex Pappademas sits down with the immortal Keanu Reeves in an attempt to separate the man from the myth."

via: GQ

Nike is Seeking a Trademark Registration For the Word "Footware"
"Late last month, Nike filed an intent-to-use trademark application for registration with the U.S. Patent and Trademark Office (“USPTO”) for the word “footware” – for use in connection with sneaker-specific “computer hardware modules for receiving, processing, and transmitting data in Internet of things electronic devices; electronic devices and computer software that allow users to remotely interact with other smart devices for monitoring and controlling automated systems,” among other hardware and software products and services."

via: The Fashion Law

So, Why Are Musicians Obsessed With Cowboys All of a Sudden?
"Howdy, pardner. Unless you’ve been living under a rock, you might have noticed the humble cowboy showing up in music a lot more recently. I’m not talking about a comeback from country music, a genre that’s ridden various waves of acceptability in pop culture over the decades, but artists from the pop, indie rock, and rap worlds all embracing their inner broncobuster. Lil Nas X just hit the top of the Billboard Hot 100 with his rootin’, tootin’ country-trap crossover “Old Town Road”. Cardi B dressed as a striptease stockman in both the “Thotiana Remix” video and on-stage in Houston at a venue called – what else? – the Rodeo. Solange paid tribute to the black cowboys she used to see growing up in Almeda, Texas, in the visuals for When I Get Home. Lil Tracy proudly owns the “goth cowboy” title. Mac DeMarco named his most recent album Here Comes the Cowboy. “Space Cowboy” singer Kacey Musgraves swept the Grammys, taking home prizes not just in the country categories, but also the coveted ‘album of the year’ award with Golden Hour. Madonna donned a cowboy hat in the teaser for her new album Madame X, although she’s surely seen this all before. That’s all in 2019 – and it’s only April."

via: Dazed

Op-Ed: The Truth About Micro-Influencers
"Is small the new big when it comes to influence? The fascination with micro-influencers has certainly been captivating brands and media alike over the last few years, culminating in the emergence of nanoinfluencers late last year."

via: Business of Fashion

Op-Ed: The Problem With Post-Streetwear Bougie Style
"The new term pinging around the fashion industry is “bourgeois style.” It’s being used by fashion critics, trendsetters, and fashionistas to indicate the death of streetwear-inspired collections and a return to a more polished, posh, and elegant style for Fall/Winter 2019."

via: Highsnobiety

Let He Who Is Without Yeezys Cast the First Stone
"Should pastors wear $5,000 sneakers? There’s been soul-searching recently over materialism in houses of worship."

via: The New York Times

There’s a New Use for America’s Dying Malls: Co-Working
"People may not want to go to the mall to shop, but they do want to go to work. It’s all part of an expanding footprint for co-working spaces in suburban America."

via: Fast Company

Tyler Mitchell Isn’t Just Making Fashion Images–He’s Making History
"As his first solo show opens in Amsterdam, the Atlanta-born photographer speaks to Ashleigh Kane about his work, shooting Beyoncé and the professor who first encouraged him into photography"

via: AnOther

Why You Should Always Ask for More Money
"Experts say it’s essential to always ask for more money because when you don’t negotiate, you signal to the company that you don’t value your own worth. And, if the answer is always yes when you ask for a raise, then you might not be asking for enough money, says Linda Babcock, James M. Walton professor of Economics at Carnegie Mellon University and coauthor of Ask For It: How Women Can Use the Power of Negotiation to Get What They Really Want. “An occasional no shows that you are pushing up against the boundaries,” she says."

via: Fast Company

Tags: weekend-reading