Weekend Reading is a weekly rundown of our favorite stories from around the web.

Mastermind Japan or: How I Learned to Stop Caring and Soil the Legacy
There have always been certain brands which carry a certain air of superiority. Often it’s the ones that you haven’t yet had the opportunity to experience in person. A bit like that story about John Peel never meeting the bands he loved out of fear it would spoil the magic image he’d created of them, sometimes your favorite label is one you’ve only ever encountered on the pages of a magazine or through a screen.

via: FCKNYH

Rapper Lil Yachty Is Nautica’s New Creative Designer
If you aren’t familiar with the auteur Lil Yachty, he is a 19-year-old rapper from Atlanta who is probably best known for his hit song with D.R.A.M., 'Broccoli.' Lil Yachty has different personas — like Darnell Boat, Lil Yachty’s 'uncle' — however, designer is not really one of them.

via: Racked

Why Rihanna & Lady Gaga Are Turning to Unknown Fashion Students for Fresh Looks
It was February 2014, and Melitta Baumeister, then a 28-year-old, freshly graduated Parsons School of Design MFA alum, was about to make her New York Fashion Week debut. Among those sitting in the audience was Mel Ottenberg, the Los Angeles-based stylist to Rihanna and fashion director of 032c magazine, who would request to borrow an oversized pleather jacket from the collection the next day. Baumeister needed no persuading. Two weeks later, Rihanna would arrive at the Commes des Garcons show during Paris Fashion Week draped in a giant fur stole and Baumeister’s glossy black jacket.

via: Billboard

Vivienne Westwood's Punk Positivity
As a lifelong member of the Green Party, I can say that getting people to talk about green energy is a Herculean task; Caroline Lucas's occasional appearance on Question Time is about as good as it gets. In fact, and somewhat ironically considering that the fashion industry is one built on insatiable consumption, Vivienne Westwood’s segue into the field – a missive particularly present during her latest collection, titled Ecotricity and dedicated to convincing us all to switch over to the green energy supplier of the same name – has earned the cause more column inches than most other endeavors.

via: Another Mag

Craig Green's “Real Men”
It’s difficult to imagine London’s menswear scene without Craig Green; in just a few short years, the designer's eponymous label has emerged as one of the most interesting menswear brands around, and his recent crowning as British menswear designer of the year at The Fashion Awards (as well as taking home last year's BFC/GQ Menswear Fund Prize) proves just how widely his renown has spread. And, for Green, it seems that things can only get better. As part of his A/W17 offering, he is launching a core collection of basics that will appear in shops (especially Bergdorf Goodman and Mr Porter) in April – and it’s a refined collection of wardrobe staples imagined by one of the most inventive designers out there. Such a project comes at a time when Green is clearly intent on taking his brand to new heights by establishing a A-team of creative collaborators – one which, for the first time this season, included renowned casting director Shaun Beyen.

via: Another Mag

After Fashion, Hedi Slimane Turns to Photography Full Time
he designer Hedi Slimane, who over four years blazed a best-selling, controversial and much-imitated trail through fashion as the creative director of Saint Laurent before leaving in March 2016 without explanation or apology, is re-emerging in the public eye this week, this time as a photographer.

via: The New York Times

The Rise of Fake Streetwear
Legally questionable? Sure. But this community of counterfeit streetwear lovers offer fans a promising alternative to the pretty much unattainable garments: a Supreme box logo hoodie that looks almost identical to the original (or 1:1, as the replica community calls it), but costs you significantly less than the $148 retail price.

via: HighSnobiety

Martin Margiela and Olivier Saillard Have Been Secretly Working on an Exhibition Together
Martin Margiela is the most secretive of designers. There's only one photograph of him known to exist, snapped way back in 1997, and only printed in 2007. He famously never gave a post-show bow, and only conducted interviews collectively with his design team, via fax.

via: i-D

Fashion Displacement
From the top of the New Museum in the Bowery, the blue sky stretched right across Manhattan. Inside, the walls were stark white, framing the eight speakers from Italy, America and the UK. 'Fashion Displacement' was the name of this New York seminar instigated by Polimoda International Institute of Fashion Design & Marketing in Florence.

via: Vogue UK

Why This Fashion Startup Is Letting Its Customers Design Their Products
We have less control over what we wear than we may think. Fashion has traditionally been influenced by factors outside our conscious control. The clothes and accessories we buy reflect the transient style of industry trends. Sure, we have free will over the items we purchase, but the design of those items are not actually decided by us. We choose from the options provided to us.

via: Forbes

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