Weekend Reading is a weekly rundown of our favorite stories from around the web.
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Op-Ed: How Premium Mediocre Conquered Fashion
Last year the blogger Venkatesh Rao coined the term 'premium mediocre.' He was referring to a segment of economic activity largely dreamed up by marketers to give the masses the illusion that they are consuming luxury, when in reality they were doing nothing of the sort. Some examples of what is proving to be a highly profitable sector—craft beer, artisanal pizza, $25 'signature' burgers, and my personal favorite, premium economy on domestic flights.

via: Business of Fashion

How the Resale Value of Gucci Bags, Off-White Sneakers and More Rose and Fell in 2018
Now that we move through trend cycles more quickly than ever thanks to fast fashion, a constant stream of online fashion content (you're welcome) and sometimes-excessive influencer seeding on Instagram and beyond, it's becoming increasingly difficult to predict how long ahotitem will retain its cool factor and popularity. Unless your disposable income is astronomical, who wants to to invest in an expensive handbag or sneaker that winds up looking dated after just a few months, either because of overexposure or something newer and better coming along shortly thereafter?

via: Fashionista

Menswear Twitter Is Losing It Over Daniel Day Lewis Dressing...Like Them
Daniel Day Lewis, everyone’s favorite consensually poisoned dressmaker, hit the streets of New York today in a public appearance that sounded the clarion call for what seemed like all of film and menswear Twitter to assemble as one. The sight of Lewis walking his fairly perfect French bulldog and texting on a park bench (on a flip phone, no less!) prompted what seemed like an inordinate amount of 'OMG he's outside!' marveling; Lewis may have quit acting, but he’s not exactly Greta Garbo. The outfit admiration, on the other hand, is more understandable. In a watch cap, glasses, popped collar Carhartt jacket, a navy plaid button-down over a white tee, and trusty khakis, Lewis epitomizes the ineffable vibe of 'your Bushwick bartender/blogger boyfriend stepping out for a quick afternoon Juul.' (O, curséd sentence!)

via: Garage

Why Puffer Jackets are at the Center of Korea's Class Divide
With temperatures now hovering at single digits, followed by reports of first snowfalls, a curious trend is taking off in South Korea: the puffer jacket. Its presence is ubiquitous and is worn by everyone across the country, from elementary school children in Busan to K-pop celebrities like Suzy Bae and BTS in Seoul. But the jacket is more than just a piece of practical cold-weather wear; it’s a vital fashion statement that has become a marker of class divide.

via: Business of Fashion

Pantone’s Color of the Year Will Cheer You Up
Pantone’s 2018 color of the year, Ultra Violet, was meant to help us be our boldest, sexiest, and most unique selves. To live like Prince. To dance like we were in a glam-rock music video. Now, Pantone's going in a chiller, more therapeutic direction with its 2019 color of the year: Living Coral. In a press release distributed today, the company describes Living Coral as a 'life affirming' hue that speaks to our innate need for optimism and joyful pursuits.' Translation: it's been a weird year, and it's only getting weirder, so bring it in close, buddies.

via: GQ

Why The New York Times is Going All in on Merch
The New York Times has long been known for releasing groundbreaking investigative reports about everything from the president's tax history to Harvey Weinstein's harassment allegations. But the 167-year-old newspaper isn't exactly famous for dropping fashion-forward merchandise that could plausibly be found at a tour booth alongside that of Travis Scott. In November, the paper of record launched its Holiday 2018 collection — which is comprised of dozens of products — available on its site as well as on Need Supply, building upon its two-decades-old revamped NYTStore. We're used to seeing media brands pivot to video, but not so much to clothing. So, what gives?

via: Fashionista

Angelo Baque Is Here For the Next Generation
This year's Social Studies—a three-day retail pop-up experience masterminded by streetwear god and former Supreme exec Angelo Baque—featured enough rare merch to satisfy the even most seasoned hypebeast. But that’s not what Baque was selling. 'The retail experience is just the honey to get the kids out,' he says. The logic: lure them with exclusive Virgil Abloh tees and a chance to rub elbows with the who's who of streetwear, then nourish them with education via your successful and connected friends. From a talk discussing the art direction around Sheck Wes' new Nike Campaign, to in-person mentorship 'Office Hours' with thought leaders like Tremaine Emory and rising photographer Renell Medrano, it was the second experiment—the first installment was at Art Basel Miami in late 2017— in what might happen when an industry known for tight-lipped exclusivity opens up to share resources and actively support those who are up next.

via: Garage

Virgil Abloh Is Here to Break Barriers & Question Everything
If you know anything about Virgil Abloh, you know that he’s more than just a fashion designer. From his work at OFF-WHITE and Louis Vuitton to his collaboration with IKEA and near-constant rotation of DJ slots and art exhibitions, Abloh is the true definition of a multi-hyphenate.

via: Highsnobiety

Is Edward Enninful the Next Anna Wintour?
If you know anything about Virgil Abloh, you know that he’s more than just a fashion designer. From his work at OFF-WHITE and Louis Vuitton to his collaboration with IKEA and near-constant rotation of DJ slots and art exhibitions, Abloh is the true definition of a multi-hyphenate.

via: Washington Post

Can a Piece Be Too Iconic to Wear? A Vogue Writer Considers the Struggle
This weekend, I bought a Gucci shirt. Not just any Gucci shirt, but the blue silk one from Fall 1995, the collection where Tom Ford really 'arrived at Gucci.' Kate Moss—as in the peak Kate Moss that comes to mind when we think of 'Kate Moss'—wore it on the runway, then Madonna wore it to the MTV Video Music Awards that same year. She sported her hair in a babelicious bouffant and had a slight altercation with Courtney Love. I now own that very same shirt that has been seared into pop-culture history, linked to the good ole days of fashion. Mind you, this silk shirt feels and looks like a million dollars. When I put it on, it’s like I’m being kissed by thousands of angels with virgin lips made of clouds. The color is blue. But not just any basic blue. If I had to describe the hue, it would be like a sexy night swim in the kind of crystal clear tropical ocean that exists only in a 1-800-Sandals commercial.

via: Vogue

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