Supreme Fall/Winter 2018: Our Picks and Predictions
Supreme Fall/Winter 2018: Our Picks and Predictions
- Words Gregory Babcock
- Date August 13, 2018
It’s that time of the year again. No, it’s not the holidays, it’s Supreme season.
Unveiling its Fall/Winter 2018 selection on its website this morning (with an IRL New York Post cover, no less), Supreme has returned to dominate the streetwear space with a whole new crop of items that are sure to dominate everything from street style galleries, to your social media timelines.
We know that Supreme is one of the biggest brands in the world; our users have it made it hands-down the most popular label here on Grailed. But, as any Supreme fan understands, it’s nearly impossible to process all this new product—much less get your hands on every single piece. Supreme’s even shaking things up with the first release of the season—dropping the first round of product in stores this Thursday, August 16, but releasing online on Monday, August 20 (traditional Thursday drops will resume and continue with the Week 2 release)
In an effort to cut through the clutter, we’re highlighting a few of our favorite pieces; whether it’s an item with connections to the lookbook, a sleeper hit or an garment with obvious resale potential, we’re breaking down the entire collection section by section.
Good luck Supreme shoppers.
As seen in last year’s selection, Supreme’s celebrity tees are quickly becoming a recurring Fall/Winter staple. Swapping Nas for Madonna, the Queen of Pop will be adorning her own photo T-shirt, featuring the words, “Justify my love” (a nod to the 1990 song of the same name). As always, expect the celebrity connection to make this one fly off shelves.
Outside of the Madonna tee, expect the Liquid T-shirt, Bottle Cap T-shirt and the Still Life T-shirt to perform well—given the clear branding hits across their respective designs. Beloved regular collaborator Playboy has lent its iconic bunny to a cross-branded pocket tee. Traditionalists might be more likely to gravitate to the 1994 long sleeve, which—aesthetically—looks as if it was pulled right out of the mid-’90s.
Of course that’s not to overlook the sheer volume of Supreme-branded tees, which feature the brand’s name plastered across their respective chest panels. These include (but are not limited to): the Floral T-Shirt, the Printed Arc T-shirt, the Reflective Small Box Logo T-shirt, the Nouveau logo T-shirt and the “First & Best” T-shirt. While not as splashy as the traditional box logo crewnecks and hoodies, expect these to sell out quickly (and, for sellers, maintain a strong resale value after release).
Tops and Shirts
This section of season, unlike T-shirts, is always tricky to diagnose. On the one hand, it’s the section that hosts some of the most unique items in any given collection. On the other, that propensity for offbeat can alienate casual fans or generate product that’s ultimately unappealing. While this is a positive or a negative depending on the type of buyer (or seller) you are, it’s undoubtedly a section that’s home to more sleeper hits.
Case in point: Supreme’s rayon shirts. A Spring/Summer cult favorite, Supreme has added two key options—the Casino and Dragon rayon shits—for this collection. Buy them now (especially the Casino option, given the print’s appearance in Fall/Winter 2018 lookbook) and bank them for the summer months.
As always Supreme’s shirting section is also a place to find a singular piece with plenty of panche. The Velvet Swirl work shirt and sherpa-lined denim shirt are clear examples of this, while printed options like the Roses corduroy shirt, motif long sleeve and floral zip polo are sure-to-be sleeper hits. It’s hard to project what is going to have the biggest return on investment when it comes to these pieces, so make sure to cop wisely; when in doubt, always buy what you can imagine yourself in, and you’ll usually end up with a winner no matter how long you hang onto it.
Hoodies and Sweaters
There’s no avoiding it, Fall/Winter collections always manage to bring out the box logos. Arriving in a crewneck sweater, the signature silhouette stands out thanks to the myriad of color options, ranging from sky blue and pink-peach to forest green and classic heather gray. It should be noted that—save for the heather gray option—all the box logo sweatshirts are tonal, meaning that the literal box logo is the same color as the sweatshirt itself.
Of course, like the T-shirts, Supreme doesn’t have just one well-branded sweater or hoodie. Items like the World Famous sweatshirt (which made an appearance in the lookbook), the “Water” arc hoodie, trademark hoodie, “S” logo hoodie and the script logo hoodie (which also made a lookbook appearance) deliver on fans’ need for conspicuously branded gear. Given how hard it is to actually cop Supreme on drop day, we don’t knock shoppers for wanting to show off their hard-earned acquisitions.
A balance between Supreme’s blend of good taste-meets-bad taste, this season also includes plenty of full-on sweatsuits. The Jesus and Mary hoodie, the Jewels hoodie and the split crewneck didn’t simply get some shine in the lookbook (they did), they also have companion bottoms available for a full-fit look.
Supreme stays...well, supreme thanks to its ability to tap more than just pop culture to inspire its pieces. Both high and low art traditionally pop up in a piece or two, and Fall/Winter 2018 is no exception. While Supreme rips Picasso’s The Weeping Woman for its chainstitch hoodie, it openly credits painter and NYC drag icon Tabboo! for its “Portrait” hoodie. While these might not be on the first things buyers gravitate to on drop day, expect their respective artistic references to earn these pieces a cult following among those in the know.
It’s best to begin with the lookbook’s second image, featuring model Sage Elsesser in a safety orange wool topcoat. Whether you’re on the older end of Supreme’s fan base, or simply looking to spruce up your winter outerwear, this topcoat (made in collaboration with semi-regular partner Loro Piana) is a certified must-have. Buyers should assume that the price will likely be pretty steep (at least by comparison to Supreme’s other outerwear options), which should help ward off a chunk of prospective buyers’ competition on drop day.
As a single category, outerwear reigns as one of the most diverse and well-populated in the entire collection. While we understand that copping outerwear is going to range from buyer to buyer, shifting based on factors like personal need and geographic location, there’s some obvious purchases that belong in any wardrobe regardless of where you’ll be spending the colder months.
Gore-Tex is company poised for the rigors of winter weather; it’s likely why Supreme constantly taps the technical manufacturer for its outerwear offerings. This collection sees Gore-Tex technology applied to everything from a Windstopper zip hoodie, to an anorak-style court jacket and the winter-ready 700-fill down parka. The latter two items both appear in the season’s lookbook.
Collaborations continue for Champion, with the pair carrying the motifs found in the sweatshirts and hoodies into their jackets. Both options are attention-grabbing; the big “Label” graphic is applied to the back of a pile-lined Champion coaches jacket, while the duo produced a shiny satin hooded varsity jacket with massive branding hits on the sleeves and back panels.
Speaking of varsity jackets, the “Bone” varsity jacket looks to make a splash upon release, thanks to its appearance in the collection’s lookbook and details by artist Sancheeto. A tamer option would be the motion logo varsity jacket which—aside from its traditional leather sleeve-wool body build—features Supreme’s signature motion logo on the back.
Work jackets and chore coats are just as much of a signature as T-shirts for Supreme, and as to be expected for a Fall/Winter collection, they are well represented here. The dragon work jacket and diamond stitch chore coat both made their marks in the lookbook (with both having pants to match), making them easy targets for buyers, but real gems include the likely-to-be-overlooked snap front twill jacket, “The Killer” M-65 (a reference to the 1989 John Woo film of the same name) and the decidedly-weird, ski lodge-ready snowflake toggle fleece.
Accessories and Bags
This is where we’re treated to Supreme’s infamous sense of humor. While the roster has plenty of waist bags, backpacks, winter hats and cold-weather accessories that accent the other garments in the wider collection, fans always keep an eye out on Supreme’s accessories section to see what weird and wacky things the brand will slap its box logo on next.
Take the rumored “free gift” for the launch of the Fall/Winter 2018 season: Ludens throat drops. Of course things get much weirder than cough drops, with future accessories including an Tamiya Hornet RC car, a breath-operated Hohner Melodica keyboard, a Steiff teddy bear in a box logo hoodie, a Tag Heuer cross-branded Pocket Pro stopwatch and a digital scale (the unspoken connotations as to what the scale would be used for is classic Supreme).
The most over-the-top accessory? A Santa Cruz Chameleon bike. It’s a move that sits alongside other bike-focused releases, which includes Spring/Summer 2017’s Coleman CT200U mini bike and the exceedingly rare Brooklyn Machine Works BMX bike from 1998. The weirdest accessory? The hand-painted male and female anatomy models. While, on their face, these aren’t too bizarre, we can’t help but notice that—on the pregnant female model—the area where the baby is obscured by a box logo.
Supreme has also tweaked its ongoing partnership with Hanes to accommodate the needs of those during the cooler months. Aside from its evergreen socks, undershirts and underwear selection, Supreme and Hanes have also produced a waffle thermal undershirt, and a pair of thermal long johns.
Given the diversity of price points and product, it’s hard to know how each of these items will perform week over week. That said, given the popularity and notoriety of this region of its collections, expect accessories to make their way to shopping carts and into the “sold” section sooner rather than later. Checking in around community websites early favorites appear to be the digital scale, the RC car, the teddy bear and, of course, the Santa Cruz bike.