Original Retail Price: $168
(Editor’s Note: This hoodie style has been released throughout the years and as recently as Fall/Winter 2016. We’re using the “most likely” retail price for this hoodie).

High Resale Price: $1,250
Low Resale Price: $307

Average Resale Price: $649

Average Markup: 286%

It’s fitting to start this deep dive off with the signature Box Logo hoodie, featuring the original white-on-red Box Logo. Of course this is not the only time this hoodie has been released, seeing releases in Fall/Winter 2012 and Fall/Winter 2016. While its retail-to-resale markup is impressive at 286 percent, when compared to hoodies higher up on this list, it has a relatively mild impact on the resale market. While this is certainly an investment piece to flip—given its iconic status and signature design (it’s neither part of a collaboration nor an absurdly bright, unwearable hoodie color) we’d recommend keeping this one and wearing it for yourself (or icing it in your closet until Supreme, inevitably, becomes nostalgic and trendy again).

Original Retail Price: $148

High Resale Price: $1,015
Low Resale Price: $440

Average Resale Price: $628

Average Markup: 324%

While this might just seem like the most ostentatious take on a box logo from the Fall/Winter 2014 season, there’s two factors here that might help shed some light on why this has such a strong resale markup. First and foremost, this piece dropped during Supreme’s 20th Anniversary, alongside tonal Box Logo hoodies and an iteration of the aforementioned “classic” heather gray Box Logo hoodie.

Of course, hip-hop fans will likely see this hoodie’s connection to Julez Santana’s all-over American flag print outfit—as seen in the second half of the “Dipset Anthem” music video. Given Supreme’s New York City roots and past work with Dipset members—this may never be officially cited as an inspiration, but it’s hard to imagine that Supreme wasn’t thinking of the Harlem supergroup when dreaming this hoodie up.

Original Retail Price: $935

High Resale Price: $7,670
Low Resale Price: $2,025

Average Resale Price: $4,423

Average Markup: 373%

If you think that this would sit at the top of the rankings, you’d be somewhat justified. Part of the blockbuster Fall/Winter 2017 collaboration with Louis Vuitton, this hoodie was already carrying an expensive price tag before it even left the Vuitton boutique and hit the secondary market. However, it’s that staggering initial retail price that makes the average markup percentage low. Sure, this Box Logo hoodie in particular sells regularly for north of $4,000, but its retail price (hitting at almost $1,000) makes scoring a major return on this piece high—but not the highest. (For those wondering, the same issue plagued the Swarovski-encrusted 25th anniversary Box Logo hoodie, which has an average markup of 118%)

A landmark moment in streetwear history, it’s well-known at this point that—years prior to this collaboration (and under the creative leadership of Marc Jacobs)—Louis Vuitton sued Supreme for ripping off and flipping its iconic monogram print. It’s that very same monogram that appears here in an all-over print, with the unique detail that this hoodie isn’t technically a Supreme hoodie; this is a Louis Vuitton hoodie, produced by the luxury brand and noted as such via the tag at the hoodie’s neck line.

This collection’s reveal is generally considered to be the moment when Supreme reached a global fever pitch. Think of it this way: You don’t have the Carlyle Group’s investment and subsequent $1 billion valuation without this collaboration.

Original Retail Price: $168

High Resale Price: $1,510
Low Resale Price: $440

Average Resale Price: $927

Average Markup: 452%

You’re probably asking yourself: Why does this basic, non-collaboration Box Logo hoodie perform so well? It’s hard to say for absolute certainty, but it’s likely its unique colorway. Dropped in the Fall/Winter 2016 season, this hoodie released alongside a series of other box logo hoodies—some featuring the classic red Box Logo on heather gray, navy, white or cam base. Others hoodies in that collection however, were tonal Box Logo releases—including Box Logo hoodies in tonal black and tonal red (given that the standard Box Logo is technically the same shade of red used for the hoodie base). The two outliers in this tonal offering were the tonal peach and tonal sage iterations—both previously unseen (or, at the very least, rarely used) colors for a Box Logo hoodie.

Why the sage version performed better on the secondary market (when compared to the peach iteration) is anyone’s guess, but we’d imagine it’s likely because sage green is simply easier to wear and integrate into the average guy’s wardrobe. Bottom line: This may not be a unique Box Logo hoodie offering on its face, but it’s standard Supreme hoodie retail price of $168 combined with its one-of-a-kind colorway makes it one of the most profitable hoodies to flip on the secondary market.

Original Retail Price: $148

High Resale Price: $2,008
Low Resale Price: $750

Average Resale Price: $1,458

Average Markup: 885%

It’s easy to see why this type of Box Logo hoodie would be popular. Part of the very first collaboration between Comme des Garçons and Supreme, this classic piece may be part of the Spring/Summer 2012 collection, but its place in the wider Supreme archive kicks off a much longer series of collaborations between the two brands—one that still continues to this very day. Again, Comme des Garçons might have a universe of sub-labels and offshoot brands, but it is—first and foremost—a titan of the luxury (and avant-garde) fashion industry. Created to tie into the opening of Dover Street Market Ginza, this hoodie came in heather gray, navy and black iterations. However, what sets this hoodie apart—aside from its designer pedigree—is that it literally flipped the standard Supreme Box Logo (on top of the all-over print polka dots, of course).

Like the sage Box Logo hoodie that precedes this on this list, it’s the hoodie’s standard retail price (understood to be $148 if we’re thinking about prices during a Spring/Summer 2012 drop) that helps make its average return on investment so high. That’s to say nothing of the hoodie’s unique Box Logo design and place in history among Supreme’s roster of collaboration partners. For context, while there are three separate colorways that released within this collaboration collection, it appears that—at least on Grailed—the highest value iteration would be the navy-with-red Box Logo colorway.

Original Retail Price: $54

High Resale Price: $503
Low Resale Price: $285

Average Resale Price: $360

Average Markup: 567%

Moving on to the T-shirts, it’s worth noting that—while the Box Logo hoodie is certainly a regular site throughout the Supreme archive—its the Box Logo T-shirt that is the more commonly used canvas for collaborations, store openings and charitable giving. There might be more Box Logo T-shirt designs overall, but if the brand is going to produce a Box Logo product to tie-into a major event for the brand, or even the world at large, it’s probably going to be a Box Logo T-shirt.

Whenever Supreme opens up a new retail store, it’s guaranteed to release a unique Box Logo T-shirt design to ring in the occasion. When Supreme opened up its second New York City-based outpost in the Williamsburg neighborhood of Brooklyn during the Fall/Winter 2017 season, it also made waves by dropping a tee bearing a yellow camo rework of its classic Box Logo. The store’s phone number appears on the back of the T-shirt.

Like most things “Supreme,” the T-shirt made waves initially as it hit the hands of” friends and family,” before releasing to the general public. As we’ll see for the other T-shirts on this list, the low retail price of Supreme’s T-shirts—even those bearing the Box Logo—mean that, as long as demand for that particular design or collaboration is high, the T-shirts stand to make a killing on the secondary market.

Original Retail Price: $44

High Resale Price: $625
Low Resale Price: $305

Average Resale Price: $385

Average Markup: 775%

If Supreme is an icon in New York’s fashion and streetwear scenes, then the New York Yankees are the embodiment of New York City’s unique blend of grit, attitude and international success. One of the most successful sports franchises of all time, “The Bronx Bombers,” are as ingrained in New York City style and culture as “Wheat” Timberland boots or all-white or black Air Force 1 lows. It’s virtually impossible to walk around New York City for less than 30 minutes and not spot at least one New York Yankee hat (whether it’s a bootleg or legit is a whole other story).

Keeping this in mind, it was only a matter of time before Supreme would collaborate with such a citywide stalwart. This Spring/Summer 2015 Box Logo T-shirt is effectively a navy color swap of the traditional red Box Logo, appearing on either a white or navy T-shirt base. The back of the T-shirt features a massive “NY” Yankees logo. Like other profitable Box Logo tees, this one isn’t particularly complicated, just a fitting collaboration between two of the Big Apple’s biggest ambassadors.

Original Retail Price: $48

High Resale Price: $1,215
Low Resale Price: $228

Average Resale Price: $453

Average Markup: 844%

As mentioned earlier, Supreme store opening T-shirts are as much collector’s items as they are hyped-up drops. A snapshot of where Supreme was as a brand at the time of the store opening (and usually an homage or reference to a unique facet of the new store location), these Box Logo T-shirts are almost always in high demand. The most recent store opening T-shirt (at the time of writing), Supreme’s San Francisco retail store was teased and speculated on for several months before opening its doors to the public in October 2019 during the Fall/Winter 2019 season. This Box Logo T-shirt looks very similar to the classic Red Box Logo design at first glance, but the color is slightly different. An homage to San Francisco’s iconic Golden Gate Bridge, this Box Logo is actually a rusty orange color. The back of the T-shirt gives the shop’s address—1015 Market Street—as well as the line, “Beautiful Place With Beautiful People.” Interestingly, this T-shirt dropped with a black base, a contrast from the usual white T-shirt base used for most Supreme store opening T-shirts.

Aside from making the usual rounds on among “friends and family” and during the store’s opening day, October 24, the T-shirt also hit online the following Monday, with 100 percent of the proceeds heading to the San Francisco AIDS Foundation‘s Harm Reduction Center.

Original Retail Price: $44

High Resale Price: $2,078
Low Resale Price: $308

Average Resale Price: $585

Average Markup: 1230%

Sure, by the time this T-shirt would have released, store opening Box Logo T-shirts were fairly well-known and sought-after by collectors. In context, however, the opening of the Paris store—the event this Box Logo T-shirt commemorates—was fairly significant. The first new Supreme store opening in four years, and the second-ever store in Europe (the London Supreme store opened in 2011), it had been some time since Supreme had opened a new retail outpost and—by the time the Paris location opened its doors on March 10, 2016—its brand had grown significantly more popular and desirable.

Featuring the “chic” black Box Logo on a white T-shirt, this design is almost identical to another major “black Box Logo-on-white T-shirt” design”: The Box Logo T-shirt released to tie in with Aaron Bondaroff’s Supreme tome, published with Rizzoli. The Paris Box Logo differs from the “Rizzoli” Box Logo T-shirt not by what’s on the front, but rather by what’s on the back. A nod to the French capital, the back of the shirt says “Bonjour Madame” and lists the opening date of the new shop, located in Paris’ La Marais neighborhood.

Original Retail Price: $32

High Resale Price: $1,021
Low Resale Price: $407
(Editor’s Note: This price is assuming that the T-shirt is either “New With Tags” or in “Like New” condition. This number may be lower if the Box Logo graphic or T-shirt as a whole has degraded with some wear. Given that most Box Logo T-shirts are being bought and sold with the intent for resale immediately after purchase or shortly after the original retail purchase, this feels most in line with the spirit of this deep dive examination).

Average Resale Price: $533

Average Markup: 1566%

Leave it to an anniversary T-shirt to top this deep dive into the Box Logo aftermarket. Released during the Spring/Summer 2014 season, as the name implies, this Box Logo T-shirt honors Supreme’s 20 years in the business. Starting from a scrappy shop at 274 Lafayette Street in downtown New York City, Supreme had turned its Box Logo into a global empire. Dropping on April 24, 2014, this Box Logo T-shirt release was part of a capsule collection that recreated the two most memorable T-shirt designs Supreme released on opening day: The iconic red Box Logo T-shirt (in various T-shirt color bases) and the equally iconic “Taxi Driver” T-shirt.

While this is far from the “highest total resale price” in the land of Box Logo T-shirts, the fact that it released at such a low initial retail price—on top of its significance to Supreme’s history—makes it an easy winner with a nearly 1600 percent average markup in the aftermarket. For context, the most valuable iteration of this particular Box Logo T-shirt appears to be the version produced on a light blue T-shirt base. This is most likely because—as we’ve seen with other Box Logo items—even a simple design can create waves in the resale space if it’s produced in a rarely seen or never-before-released colorway.