Sneaker Stories: Week of September 20, 2020
- Words Stephen Albertini
- Date September 23, 2020
Jordan Brand has built an empire on “going back to what works.” That ethos is the entire basis of its retro line. It works when that line consists of not just some of the greatest sneakers of all time, but an insatiable fanbase hellbent on getting the next big thing. It’s even better when those great kicks everyone loves receive a facelift, especially in the form of a collaboration.
Last week, Jordan Brand released its highly-anticipated collaborative effort with Fragment Design, which featured a Jordan III, Jordan Air Cadence and a variety of apparel selections designed by the two brands. This latest drop is the follow-up to 2014’s “Fragment” Jordan I. Six years after its initial release, the “Fragment” Is remain some of the most sought after Jordan Is on the resale market.
Despite the enormity of this reunion between brands, it’s not even the first time this month that Jordan Brand has tapped into its “Greatest Hits”–if you will–for a collaborative encore. The “Fragment” drop comes right on the heels of Jordan Brand’s collaboration with Union Los Angeles, the follow-up to their excellent 2018 Jordan Is.
Jordan Brand always knows the right time to go back to an old favorite, whether it’s a forgotten Air Jordan silhouette or a hyped collaboration. Rumor has it they could be linking back up with Supreme again in early 2021. There’s nothing wrong with going back to the well when these are the results it produces. Included in this week’s list is another recycled Jordan design that was refreshed and updated for 2020.
No other retailer has the same breadth and depth of selection as Grailed. From “What The” Dunks to classic Air Maxes (and everything in between)–in no particular order, these are our picks for Grailed Sneaker Stories of the Week.
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