Grailed Presents: Levi's x Harmony Project Celebrity Denim Auction
Grailed Presents: Levi's x Harmony Project Celebrity Denim Auction
When it comes to outfitting those in communities around the country, Levi’s is more than just a name on a back-to-school shopping list. As one of the largest and most-respected denim labels on Earth, Levi’s isn't a brand that can simply be reduced to a pair of classic 501s resting on the shelf of your local denim distributor. From studying renewable and sustainable production methods for the environment to the social justice initiatives championed by the Levi Strauss Foundation, the brand is committed to a variety of causes and charities whose benefits extend far beyond producing its legendary blue jeans. Case in point, Levi’s latest endeavor in conjunction with the Harmony Project, Mark McNairy and Anthony Specter.
Inspired by both the Harmony Project’s revolutionary work, along with Levi’s own commitment to charity and service, Grailed has teamed up with Levi’s to source some incredibly impressive jeans and denim jackets—with proceeds from the auction going towards the Levi’s initiative with the Harmony Project.
Keeping in mind Grailed’s focus on rare, one-of-a-kind garments, we’re offering up some unique denim sourced from and customized by some of the biggest celebrities in the game today, including, but not limited to: John Mayer, Mark Wahlberg, Billy Bob Thornton and Snoop Dogg.
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Founded in 2001, the Harmony Project started with 36 students and has since expanded to include over 5000 enrolled students nationwide in the 2016/2017 school year. As an organization its mission is simple:
1. Promote the healthy growth and development of children through the study, practice and performance of music.
2. Build healthier communities by investing in the positive development of children through music.
3. Develop children as musical ambassadors of peace, hope and understanding amongst people of diverse cultures, backgrounds and beliefs.
Since its beginning, the Harmony Project has helped students stay engaged in school, impart life lessons on the value of commitment, and provide a safe space for children of all ages to learn about and explore the artistry of music. With over 3000 students across 14 sites in Los Angeles county, the Harmony project is easily one of city’s largest music education non-profits.
In keeping with this mentality, Levi’s has committed to donating up $15 of every Levi.com order placed on November 28 (up to $50000) towards the Harmony Project. Furthermore, Levi's has pledged to outfit a music production studio and classroom in Compton and South Central Los Angeles with everything a music student needs to study and perform, including new instruments and up-to-date recording equipment. Harmony will lend teachers and music production mentors to help and lead a class series.
Throughout this editorial, you'll be able see just a few of the individuals that the Harmony Project has impacted. Making friends, building social skills and discovering the world of music, these are the faces of the Harmony Project's real-life influence.
In honor of such an exciting opportunity and excellent cause, we’re launching our first silent auction. Grailed users can place their best bid on any item they’re interested in, with the highest bidder scoring the garment and donating to an incredible project.
The silent auction will run for a full week from launch, with the highest eligible bidder taking home a rare piece of celebrity-signed or customized denim. 100% of the proceeds of this auction will go directly to the Harmony Project. Grailed will be contacting the highest bidders of each item Tuesday, December 5th, at which point they will have three hours to complete the transaction and secure their purchase.
Special thanks to Mark McNairy, Anthony Specter, Maya Barrera, Myka Miller, Paula Marques, Ben Starmer, Connie Shen, Chris Litten and Menaka Gopinath (video creators, Wilcox Sessions), Joe Beckley (photographer), Lauren White and to everyone who donated something and supported along the way.
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