A Look Back at Grailed Paris: "No Appointments Necessary"
Taking on the Spring/Summer 2020 shows in Paris, Grailed curated an inclusive fashion week experience—Grailed Paris:
No Appointments Necessary—during the most exclusive men’s fashion event of the year. Upending the limits of the fashion industry's strict RSVP norms, an airdropped announcement brought the event direct to the phones of the people of Paris, inviting thousands of Grailed members and community newcomers from over a dozen countries to shop the best showroom in the city—no appointments necessary.
Infiltrating Grailed’s pop-up space with the best of Paris street style, attendees shared sartorial cues and praised menswear’s most renowned designers alongside a dynamic mix of influencers, such as Nick Wooster, Don C, Rin Tin Tin and Bloody Osiris.
Over its four-day residency, the crowds embodied the offbeat, dynamic and varied perspectives Grailed’s online marketplace within the real-life realm.
“When people are interacting with the site in a digital way, that’s one thing, but to interact with each other in a physical way, that’s what we really wanted,” noted Grailed CEO Arun Gupta, reflecting on the
No Appointments Necessary event with Glossy. “One of the biggest wins that came out of the event was people who met on the first day of the pop-up and came back together as a group later in the week.”
Guests took home customized lab coats and shopped an expertly-curated archive of over 250 rare and revered designer items, featuring Raf Simons, Rick Owens, Off-White, Alyx, Number (N)ine, Saint Laurent, Dior, Maison Margiela, Comme des Garçons, Junya Watanabe and many more. Sign up for our newsletter to stay in-the-know on future Grailed events around the globe.
Thank you, Paris, for the incredible turnout. See you next time.
If you weren't able to make it, there are still some items left from the Grailed Paris:
No Appointments Necessary online showroom sale. Browse our key pieces and selections below.