Brands are constantly searching for ways to earn consumer attention and loyalty. Up and down the fashion spectrum, from streetwear to high-end luxury, labels are experimenting with new approaches to create memorable experiences. Certainly food is one of the most important pillars of any culture and creatives in fashion have found diverse ways to incorporate it into their designs and lifestyle offerings. Be it in a single product release or a full-on food service incorporation, the benefit of these collaborations is that they can engage audiences from both worlds and provide a more complete vision of a brand’s lifestyle. While not the only instances of this intersectionality, the below examples display how unlikely pairings across industries are exploring common ground between the worlds of style and food. As they say, “Man’s gotta eat.”

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