Unless you have an arctic scientist, a Northern Canadian police officer or dogsled champion in your life, you probably hadn’t heard of Canada Goose until the last decade or so. But, out of nowhere, around 2013, the brand became ubiquitous: The brand’s black parkas suddenly became a favorite of any actor, model or CEO who happened to venture into a cold climate.

It may seem like Canada Goose came out of nowhere, but this sudden explosion was the result of decades of development. The brand known today as Canada Goose came into being in the 1950s, when it was known as Metro Sportswear Ltd. Founder Sam Tick moved to Canada in 1950 and less than a decade later, he founded the company that initially specialized in professional cold weather wear like woolen vests, raincoats and snowmobile suits.

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