In March of this year, Byronesque shut down Paris Fashion Week with a pop-up shop dedicated to the legendary work of Maison Martin Margiela. It boasted one of the most extensive collection of vintage Margiela in the world, attracting all manner of fashion insiders and industry professionals. Now, just in time for the start of New York Fashion Week: Men’s, they’ve partnered with Opening Ceremony for their latest pop-up and are intent on upping the ante. For this rendition, Byronesque have expanded their offering to include iconic designs from Raf Simons, Helmut Lang and Vexed Generation. Titled “Fashion Porn,” the event riffs on label-obsession and designer worship. A separate Margiela sale will also be held upstairs at Opening Ceremony’s 35 Howard Street location.

An archive fashion concierge of sorts, Byronesque sources and supplies fashion's greatest hits from the 80s and 90s to industry heads, museum curators and avid collectors alike. For this pop-up, they have tapped their vast network to source and curate nearly 300 pieces for both men and women. Each piece in the final edit was selected due to its importance to the designer, its historical significance in fashion editorials, and to the body of work in its entirety. The individual pieces were photographed by the best of the best--Mark Borthwick, Paulo Sutch and Juergen Teller, to name a few. It has been said that the history of fashion is the history of fashion photography, and Byronesque aims to marry the two. When you walk into Opening Ceremony this weekend, you’ll find the designs opposite the iconic images that shaped not only the aesthetic movements of the period, but also our collective memory of the designers and the era from which they came. From the small taste we have been granted, the pop-up should be wall to wall grails. We are talking Helmut Lang Astro Bikers, artisanal Margiela and even an AW 2003 Raf Simons Peter Saville parka, and plenty more. These pieces are the crème de la crème of cutting edge design and the powerful aesthetic movements that defined the most recent golden era of fashion.

The pop-up will be held at Opening Ceremony’s SoHo boutique at 35 Howard Street and will be open to the public for two weeks starting tomorrow, July 8th. If you’re in town for NYFWM, then you’ll want to take a break from the shows to stop by and see for yourself.

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Tags: opening-ceremony, pop-up