The best clothing brands of the 2010s revolutionized men's style today. The 2010s were an eventful decade for men’s fashion. Luxury menswear grew at an incredible pace—so much so, that it actually drove growth in an industry long reliant on womenswear—thanks, in large part, to its democratization and the emergence of a new generation of customers.
That new generation of customer brought with it new preferences—new ways it liked to shop, new brands it wanted to buy from, and new aesthetics it wanted to see. There are a handful of brands that are emblematic of the changes menswear witnessed over that 10-year stretch. From the brand that helped bring together fashion and hip-hop, to one whose work was celebrated a decade on, to the one that will probably go down as the most ubiquitous of the decade.
These are the 10 best clothing brands that shaped the 2010s.