As far as the Air Max family is concerned, Nike’s emphasis has, for the most part, been on making the Air unit as big as possible. With the notable exception of the Air Max Plus—where Tuned Air made its debut—most new Air Max models have trumpeted their bigger, and thus better, bubbles. While the Air Max 97 introduced a radical new unit with a window that ran the length of the sole, Nike has always had an affinity for placing the unit in the heel. It’s a tradition that harkens back to Tinker Hatfield’s seminal Air Max 1 and the equally-iconic follow up, the Air Max 90.

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