Cartier was founded by Louis-François Cartier in 1847, when the jewelry maker took over his former master’s workshop. The business did well from the beginning and in 1859, the first Cartier boutique opened. It was Louis-François’s grandson who had the idea to use platinum in the brand’s jewelry, which earned Cartier the title of “jeweller of kings, king of jewellers” from King Edward VII. Over 150 years later, Cartier remains king in the world of jewelry while also making eyewear and wallets.

Is Cartier real gold?
Yes, Cartier uses real gold in its jewelry.

Who founded Cartier?
Cartier was founded by Louis-François Cartier.

Is Cartier a luxury brand?
Yes, some would say Cartier is the luxury brand.

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