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Awake

Awake

Awake NY, launched in 2012, is a streetwear brand often referred to as simply Awake, which encapsulates the frenetic energy of New York City. Founder Angelo Baque, hailing from Queens, New York, was the brand director of Supreme for over a decade. Awake is known for its workwear-inspired basics and screen-printed graphics. The brand has introduced highly anticipated collaborations such as Awake x Asics.

Awake is influenced by New York's five boroughs and 1990s hip-hop culture. Cotton terry Awake hoodies feature embroidered script logos. Along with joggers, hats, and sneakers, Awake collections feature tailored overcoats and suits.

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